Blazing a trail in the field of male shapewear, British retailer Marks & Spencer introduced slimming undershirts for men — more colloquially known as “suck-in shirts” — earlier this year. To complement the product, the retailer has now created a minicollection of enhancing underpants under its Bodymax brand.
The two styles -- one that provides a little something extra up front — have actually been engineered by M&S technologists (their mothers must be so proud). The bum-lift pant, which costs 15 pounds — about $24 — is constructed to elevate and shape the buttocks for a 20 percent visual lift. The frontal enhancement pant, available for 10 pounds or about $16, has been constructed with a “shelf” that allows for a 38 percent visual enhancement in size.
I am sure that they have no plans to market these in the U.S. as there would be no demand since they are not needed.
c.d.
The two styles -- one that provides a little something extra up front — have actually been engineered by M&S technologists (their mothers must be so proud). The bum-lift pant, which costs 15 pounds — about $24 — is constructed to elevate and shape the buttocks for a 20 percent visual lift. The frontal enhancement pant, available for 10 pounds or about $16, has been constructed with a “shelf” that allows for a 38 percent visual enhancement in size.
I am sure that they have no plans to market these in the U.S. as there would be no demand since they are not needed.
c.d.
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