In it, he claims that Trump often goes through all his Tweets and ranks them according to popularity. He basically discovered that he gets the most views when he says the most controversial stuff. I think his #1 Tweet is the one where he described a Fox News host as having a bloody face after plastic surgery. So it appears that Trump won't stop saying the most controversial things he can because they get him the most ratings.
Trump never expected to win. That is why they were in the middle of preparing for Trump TV, a new channel, following the election. They expected him to be the next huge TV personality, not the President. However, I think Trump has his mind engaged on what will look good on Trump TV after he is gone from the White House. So it doesn't matter if his controversial bills pass or not. He just wants them repeated on that TV channel for decades to come. Like Scientologists worshipping Ron Hubbard.
I recommend the Netflix documentary 'Get me Roger Stone'. Stone basically came up with the idea of dirty political ads before Nixon and even worked with Nixon. He developed a philosophy which goes something like... it is better to be infamous than not famous at all.
Stone also uses words like 'Loser' and even talks like Trump. That is because he helped train Trump to be a Presidential candidate even back in the 80s. Watch it. Worth it.

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