Originally posted by Archaic
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Spot on.
It might backfire even more if potential buyers, who would otherwise have been 'strangely drawn' to this book by its cover alone (presumably the purpose of whoever chose that image for it), find out in advance, thanks to the additional publicity provided by the controversy, that the theory within is about playing down the 'orrible murders, and suggesting the ripper publicity machine in 1888 was ruthlessly bigging 'em up into something they weren't. Talk about tasting the irony.

An own goal in more ways than one, I'd have thought, since the image on the cover would be proof positive that no newspaper man was over-egging the pudding that came out of the oven on November 9.
Love,
Caz
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