The advertising people at Axe are geniuses. They aim at young teenage boys and hit them right between the eyes. Young teenage boys are horny and insecure about how they come across to girls. So what does Axe do? Simple. They tell these boys use our product and you will have to fight off the girls. Genius.
I have heard female teachers in Junior High schools say that after a boy's gym class that they can barely walk down the hall without being overcome by clouds of Axe in the air.